I was thinking about cable television, the iTunes store, and a rumor I heard about Apple and the cable TV networks last week.
The rumor is that Apple is shopping a service around the major networks where customers could buy an unlimited subscription to their television show service for $40 per month. The really amazing thing is that this service would be advertisement free. I imagine current reception to this idea is fairly chilly, but a service like this is not far in the future. It is inevitable.
The second thing I've been thinking about is cable television (or satellite television). Speaking to a couple of friends and my parents, I've found that most people spend a lot of money on cable. Most of the people I've talked to spend at least seventy dollars a month including their DVRs.
I was also thinking about Hulu, in light of the Apple rumor, and wondering how much I'd be willing to pay to avoid any advertisements. The advertisements on hulu are limited and (compared to television) very tasteful. But still, I'd probably be willing to pay Hulu ten or twenty dollars a month to rid myself of them, provided Hulu's selection was dramatically expanded.
In light of my willingness to pay for Apple's or Hulu's service, I began wondering if I could get the service now, without doing anything illegal. As it turns out, Apple's iTunes store is a viable option even today if your consumption of video is not that huge.
Consider a cable user like me, paying $60 per month for television. Sie Deen and I only watch a few shows:
* Glee
* Dollhouse
* The Office
* Hell's Kitchen
* House (Sie Deen only)
* Lie to Me (Sie Deen only)
On iTunes, we could own these series permanently for $55 each in HD, or $30 each in SD, which would be less than a month of cable. On the downside, we have to pay to store them on our own media. You can either use DVDs, which are troublesome and can store about four episodes of Glee, a hard drive, or an external Blu-ray drive. An entire season of hour-long episodes in 720p video takes up about 35 GB, or 45 GB if you store the episodes in dual format like iTunes does. A 500 GB hard drive costs about $80 today, so a season-year of storage costs about $2 (assuming a three-year hard drive life) or $4 if you replicate. These costs are falling all the time.
The thing we don't have right now to manage this situation is software. I need backup software that does the following:
* Understands replication of data across more than one hard drive.
* Automatically checks file integrity so that failing hard drives can quickly be replaced to avoid the risk of data loss.
Despite these challenges, I think that for anyone who does not watch sports or like to "browse" television, buying video on iTunes is a compelling alternative to cable already, and is poised to become much more viable as time goes forward.